A good way to ensure the longevity of a concept is to continually build upon its successes to create ever more innovative iterations. This fact is not lost on the planners at Toyota—as evidenced by their decision to broaden the Prius lineup. We’ve already seen the emergence of the more capacious...

The poster child for responsible motoring, Toyota’s Prius is easily the 300-pound gorilla in any collection of fuel-efficient vehicles extant. And while Chevrolet beat Toyota (now there’s a phrase you won’t read very often) to market with a plug-in hybrid (no matter what the marketing department says, Chevrolet’s Volt is...

Selling in near mythic numbers, Toyota’s Prius represents the heartiest last laugh any auto manufacturer has enjoyed to date. When Toyota introduced the first generation of the car back in 1997, naysayers decried it as a “science experiment”, said it’d never make money, questioned the reliability of the concept, and...

Next to love, the greatest gift a parent can give a child is knowledge. The National Center for Family Literacy (NCFL)—the organization that pioneered the concept of raising the literacy level of parents and children simultaneously—celebrated 20 years of partnership with Toyota that has impacted one million families across the country. NCFL’s...

The U.S. Environmental Protection Agency (EPA) awarded Toyota Motor Engineering & Manufacturing North America, Inc. (TEMA), with its 2011 ENERGY STAR Sustained Excellence Award in recognition of its continued leadership in protecting the environment through energy efficiency and management. TEMA received the award at a special ceremony in Washington, D.C....