Spearheading the Ford Motor Company's surge of new product for 2010 is the redesigned Taurus. Winner of the 2010 Urban Car of the Year award from On Wheels Media and aimed at the heart of the family-sedan market, the revitalized Taurus is poised to return Ford to respectability in a market dominated for over a decade by Honda and Toyota.

The 2010 Taurus wears an all-new face and comes with a number of class-leading technologies and available equipment formerly found only on luxury cars. This car can be outfitted for style, practicality, luxury, or a combination of all three. Though the Taurus has traditionally been (and still is) a mid-priced vehicle, for 2010, it becomes the flagship of Ford’s lineup...

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Earl Lucas, Designer of the 2010 Taurus

At the press conference for the 2010 Ford Taurus, I had the good fortune to spend some time with Earl Lucas, lead exterior designer for the automobile. A Dallas native, the affable Lucas has been drawing cars since he was three years old.

Lucas credits a visit to the College for Creative Studies in Detroit with awakening him to the fact that he could indulge his childhood passion and make a comfortable living doing so. Majoring in transportation design at CCS, Lucas had an opportunity to work with some of the best design professionals in the auto industry.

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Ford Makes Black History Every Month

At Ford, every month is Black History Month. But rather than merely reflecting upon Black History, Ford makes Black History. Since the days of Henry Ford’s pronouncement of a five dollar a day wage for all workers––a decision that many feel led to the creation of the Black middle class––to today, when African-Americans hold some of the top positions in the company, Ford continually drives Black History forward in a compelling way.

One of the highest-ranking corporate executives anywhere in America today is Tony Brown, Ford’s group vice president of Global Purchasing. Brown is responsible for approximately $90 billion of production and non-production procurement for Ford operations worldwide. Interestingly, Ford’s first African-American executive, Eugene Collins, hired in 1919, was also in charge of purchasing.

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Taurus Top Ten Community Influencers Come With It!

The ten class-exclusive features that make Taurus a top performer inspired a unique promotion that also benefits the community. The nation's top community influencers in the fields of philanthropy, business, entertainment and sports were invited to enter for the chance to be named Ford's 2010 Top Performer in America. In addition to their role as it relates to their profession, the field of candidates was narrowed down to the top ten community leaders who were recognized in Dallas, Texas during NBA All Star weekend at Zo and Magic’s Celebrity 8 Ball Tournament. The winner of the Taurus Top Ten contest, Johnny Deas, took home a brand new 2010 Ford Taurus and $10,000 was donated to his organization, “Great Ideas Edutainment.”

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