> NASCAR is the second most popular sport in the US. The popularity of this fast-paced sport has grown to include a more diverse fan-base than ever before – 40% of fans are women while one in five is minority. While there is definitely a multicultural curiosity about NASCAR, it still lacks a notable presence of women and minorities. Changing Lanes promises to tackle this issue head-on. In partnership with Max Siegel, (pictured above) former president of Global Operations for Dale Earnhardt, Inc. (DEI) and the first African American NASCAR franchise president in the history...

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