2012 chevy sonic
Like shoppers on Black Friday, carmakers continue to trip over each other in a mad rush to appeal to the youngest consumers, “the millennials.” Born in the 1980s through 2000, millennials want to make socially conscious decisions with their purchases, or rather, encourage their parents to do so. Chevy has studied them intensely and recently introduced the all-new 2012 chevy sonic in San Francsco, hoping to captivate this market.
For starters, it’s a subcompact, which makes it fuel efficient by virtue of its size. Equipped with a five-speed manual transmission matched to a 1.8-liter four-cylinder engine, the Sonic should achieve an EPA estimated fuel economy of 26 miles per gallon (mpg) in the city and 35 mpg on the highway. The available 1.4-liter turbocharged four-cylinder, however, will achieve an estimated 40 mpg on the highway. A six-speed automatic is available on the 1.8-liter and a six-speed manual comes with the turbo.
With millenials at stake, Chevy ramps up its little car with features that appeal to the younger set as well as their parents.
On the outside, the Sonic shares design cues with its siblings, like the chrome-edged dual-port grille, but it’s also distinguished by exposed round headlamps that were inspired by motorcycles.
Offered in two body styles—a four-door sedan and a five-door hatchback—each with distinctive design elements, the Sonic also delivers class-leading rear-seat roominess and connectivity features that enhance the driving experience. With the rear seat folded flat, the hatch has 30.7 cubic feet of cargo space.
A striking center display sets it apart from other Chevys with a gear graphic around the tachometer next to a digital speedometer, gas gauge, odometer, and compass.
Parents will appreciate that it offers more airbags than the competition (10) as well as rollover protection. As an added plus, the Sonic offers hill-hold technology on all models that will help novices master the manual transmission and keep all models from rolling back on an incline.
More parent pleasers come from the standard safety features that recently earned the Sonic a “top safety pick” from the Insurance Institute for Highway Safety.” StabiliTrak, electronic brake assist, anti-lock brakes, and OnStar are all standard. A free subscription to OnStar for six months is one thing but Chevy adds the MyChevrolet mobile app that gives owners, i.e. parents, remote access to vehicle OnStar features including door unlock, vehicle diagnostics, emergency assistance, and more.
“We developed Sonic to exceed our customers' expectations of the subcompact market, both in the fun-to-drive performance characteristics and the segment-leading safety features,” says Joaquin Nuño-Whelan, Sonic vehicle line director and vehicle chief engineer. “This designation by IIHS confirms that Chevy customers can buy a subcompact with top safety performance."
The price is commensurate with others in its segment, e.g. Honda Fit, Toyota Yaris, but above the Kia Rio, Hyundai Accent, and Nissan Versa, starting at $14,995, including destination fees, for the sedan. Pricing for the hatch, considered an upgrade from the sedan, starts at $15,395.