Miriam Muléy maintains a vibrant entrepreneurial business as marketing consultant, diversity expert, and business writer/speaker.  She is CEO  of The 85% Niche (www.85percentniche.com), a strategic marketing consultancy firm dedicated to helping companies increase market share among women—a group that controls 85% or more of all purchase decisions.  Her goal is to dispel the perception that women are a niche, monolithic audience.  She does so through gender and diversity savvy marketing strategies that connect brands with women of all ethnic, cultural, and socioeconomic backgrounds—Caucasian, Latina, Black, Asian, Middle Eastern, and more. Ms. Muley is a published author, and has written The 85% Niche:  The Power of Women of All Colors—Latina, Black, and Asian providing a monumental body of work on the power of diverse women. 

Ms. Muléy, Puerto Rican by ancestry holds a M.B.A. in Marketing from Columbia University’s Graduate School of Business and a B.A. in Psychology from Marymount Manhattan College. She has 25 years of executive marketing and sales experience in Fortune 100 companies.  She was most recently Executive Director of the Women’s and Diversity Markets at General Motors Corporation where she was responsible for marketing and selling to women, Hispanics, African Americans, Asians, Youth, and Gay and Lesbian markets.  Earlier in her career she was EVP, Marketing at Carson Products, a division of L’ORÉAL, and General Manager at Avon Products, Inc.  Her colleagues and clients have described her as, “an inspiring combination of smarts, savvy, and creative thinking.”