Just when there seemed no chance for good news from Toyota, the manufacturer announced an incentive program that sets a new benchmark for Toyota, and a welcome-back mat for car buyers.

Through April 5, 2010, Toyota’s national marketing program is promoting financing, leasing and customer loyalty offers. Highlights include:

• Zero-percent APR financing for up to 60 months on 2010 Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Tundra and Yaris, for qualifying buyers.

• Low lease rates on 2010 Avalon, Camry, Corolla, Highlander, Matrix, Prius, RAV4, Tundra and Venza, for qualifying buyers. Examples include a Corolla lease for $179 a month and a Camry lease for $199 a month, although offers may vary regionally.

• Complimentary two-year premium maintenance program for customers who purchase or lease a new vehicle and provide proof of a Toyota, Lexus or Scion vehicle already registered in household, with applicable conditions.

“We launched this program to expand the focus on our customers, and thank them for their loyalty by adding value to our products,” said Bob Carter, group vice president and general manager of Toyota Division for Toyota Motor Sales, USA, Inc. “We are standing behind our customers and our vehicles. It’s a great time to buy a Toyota.”

Other good news for Toyota included being named one of DiversityInc's Top 50 Companies for Diversity, finishing thirty-sixth out of 449 companies under consideration in the publication's tenth annual survey.

DiversityInc’s Top 50 companies demonstrate consistent strength in four areas: CEO Commitment, Human Capital, Corporate and Organizational Communications, and Supplier Diversity.

For the latest information on the Toyota recall, visit http://www.toyota.com/recall/.