The revolutionary new Rain-X Latitude wiper blades with their unique curvature contour to the shape of the windshield to provide evenly distributed wiping pressure along the full length of the blade. 

The new Latitude windshield wiper blades are developed with fewer parts and jointless construction making them a natural "all season" blade, negating the need for traditional winter blades. The durable rubber encased substructure increases wiper flexibility, which helps prevent ice and snow build-up while promoting adherence to the windshield in harsh conditions.

"As technology continues to develop, Rain-X strives to continue to introduce premier products to meet the needs of most vehicles," says Chris Hayek, Group Manager, Rain-X.  "We expect drivers to experience a visible difference in the construction quality and windshield clarity when using the new Rain-X Latitude blades."

Latitude windshield wiper blades are constructed of specially blended graphite-coated rubber blades designed to deliver a smooth, clean, chatter-free wipe. The built-in aerodynamic spoiler provides better reduction of wind lift at higher speeds while also reducing drag and noise.

It was found in a recent survey commissioned by Rain-X, that one out of every three drivers on the road today fail to change their blades according to the National Safety Council's recommended frequency of once a year.  In fact, 78 percent of motorists only change their wiper blades after the blades themselves begin to impair their visibility and have become a safety hazard.

"Unfortunately, many drivers tend to put off changing their wiper blades on a regular basis as they tend to consider their wiper blades a service replacement item, when in reality they are a vital component of a car's safety features," continues Hayek. "We expect that new wiper blades such as the Latitude, with their improved construction and features, will motivate drivers to change their blades and see clearly through any driving condition."

The new Latitude windshield wiper blade can be installed on most vehicles with either standard or beam-style wipers. Latitude windshield wiper blades are pre-installed with a J-hook connector and also come with a multi-connector for side pin and bayonet applications where necessary.

For additional information, please visit Rain-X at www.rainx.com.