(NewsUSA) - In the olden days, people used maps for directions and yellow pages to find restaurants, and they didn't often use their phones as lightsabers.

But then came the next best thing since sliced bread -- the iPhone and its numerous apps. Users count calories, listen to music, track workouts via GPS, browse Amazon, watch videos, check e-mail, find low gas prices, pour animated beer and knock on virtual wood. Pretty soon, the iPhone will be cooking our dinners and driving our cars.

Like fashion designers, automobile manufacturers gather all the data they can to formulate their predictions of colors that will appeal to consumers. They also have to rely on psychology and cultural influences that can have an effect on color preference, especially in turbulent economic times.

Due to uncertainties posed by the global recession, the DuPont color design staff recently consulted two experts for their opinions on potential psychological and anthropological factors that might skew color trends.

Vogue Tyre & Rubber Company announces that the wait is over. The much anticipated 245/40R20 white/gold stripe design tire will be available starting in mid-November, 2008 through Vogue's extensive dealer network throughout the United States, including 20 Custom Center locations located in new car dealerships.

The revolutionary new Rain-X Latitude wiper blades with their unique curvature contour to the shape of the windshield to provide evenly distributed wiping pressure along the full length of the blade. 

The new Latitude windshield wiper blades are developed with fewer parts and jointless construction making them a natural "all season" blade, negating the need for traditional winter blades. The durable rubber encased substructure increases wiper flexibility, which helps prevent ice and snow build-up while promoting adherence to the windshield in harsh conditions.

Proper Tire Inflation Could Save American Drivers Billions with Goodyear's Ongoing 'Free Air' Campaign

Shell Lubricants has introduced Shell Rotella T Synthetic 5W-40 heavy-duty motor oil, which meets or exceeds API CJ-4 specifications. The motor oil offers significant improvements in wear protection, soot control, deposit control, heat resistance and protection in extreme climates. Shell Rotella T Synthetic 5W-40 can also provide enhanced fuel economy versus conventional 15W-40 motor oils.

Kenwood USA Corporation kicks off 2009 with its most comprehensive lineup of in-dash DVD receivers in the Company's history